Many people are overwhelmed and only read messages they can understand quickly.
Most companies don’t simplify well.
People feel frustrated and excluded when they don't understand, and we are unaware.
Over 20% of adults in the U.S. are non-native English speakers.
Over 50% of adults in the U.S. have a literacy level at or below 6th grade.
Miscommunication hurts efficiency, retention, recruitment, and productivity.
COSTS OF MISCOMMUNICATION
Of 106 senior executives at $500M+ companies surveyed…
67% said miscommunications from language barriers led to inefficiency
42% said productivity was lower as a result of misunderstanding
24% said language barriers made attracting and retaining talent more difficult
2011 study conducted by Forbes Insights
WHY WE ARE UNAWARE
People will do many things.
They pretend. They nod. They smile.
They misinterpret what you are saying.
They avoid you and your company.
But they will not tell you when they don't understand.