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Simplify Language
It's all about balance
When I edit writing, I typically remove 30-70% of text because it doesn't impact details, accessibility, or tone. That includes when I edit my own writing! A lot of text reduction is easy, especially as you learn and practice the skills more. But sometimes we need to make difficult choices about what to include or omit, and which words to use. We need to find balance between: Too much detail and not enough detail. Providing too much detail is a more common problem. Clari
Lee Shainis
2 days ago1 min read
How simplifying impacts our personal life
People who attend my training always see how this can impact their work. Many have also said it's improved their communication with family and friends! When I talk to my young sons, I need to keep my main message brief. If I give a long lecture, my main messages are lost or confusing. If I talk to my 11-year-old about honesty, maybe my main messages are: 1. Being honest is hard and takes practice. 2. Being honest will make your entire life better. 3. I want you to feel c
Lee Shainis
Nov 14, 20251 min read
Transparency builds trust
I saw a letter from a school superintendent that said, "I visited a number of schools last week." How would you interpret that? 5 schools? 10? I assumed they visited 2 schools and were hoping I would assume they visited more. If building trust is a priority, everyone receiving your message should interpret it the same. When your subject header is "Deadline Approaching Fast!", some people may not read the full message. For some people, "fast" or "soon" means today or tomo
Lee Shainis
Oct 28, 20251 min read
Priority #1 is being understood
I talk a lot about reducing text because overcommunication is a huge problem. I have thousands of real examples where I cut text by 50-80% without impacting content or tone. But, sometimes using more words is better. Your #1 priority is being understood. Your #2 priority is being as brief as possible. If more words means more clarity, use more words. If 100% of your audience clearly understands what you mean when you say "collective impact", it's fine as is. If less th
Lee Shainis
Oct 28, 20251 min read
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