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Communicating during times of fear or change

Writer: Lee ShainisLee Shainis

During times of change or conflict, we need to communicate in ways that minimize fear and distrust. Here are 4 examples of positive efforts:

  • A state public health department hired me for training because they encounter aggressive opposition and recognize the urgency to communicate clearly to build trust and understanding with different audiences.

  • I trained a school board that wants to build understanding and trust with voters around a ballot initiative for critical funding. 

  • I trained an Early Childhood Department that wanted to build back trust by communicating more clearly about an exciting but complex statewide program that confused and frustrated families and providers.

  • Over 500 people who work in family engagement attended my webinar last month. Many want to better communicate with immigrant families during times of uncertainty.


Ensure that your communication builds trust, not misunderstanding or frustration. 

Schedule a time to talk here if I can support your efforts through training or editing. Simplifying is essential, but it's not easy to do. 

 
 
 

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