top of page
Search

Meal-snack-bite

How long do people spend reading a newsletter or email?

Some want all the info and will spend 2-3 minutes.

Most want only the essential info and spend 5-15 seconds!

Use the meal-snack-bite model to inform everyone at the level they want.

 

Here’s an example:

  • Your meal is your full 10-page strategic plan.

  • The snack is a one-page summary of the plan.

  • The bite is 3 short sentences summarizing the main goals of the plan.


Start your newsletter with 1-3 brief things you want everyone to know in 10 seconds. Then provide links or more for those who want a snack or meal.


In my trainings you'll have opportunities to practice using this tool with your communication.

 
 
 

Recent Posts

See All
How simplifying impacts our personal life

People who attend my training always see how this can impact their work. Many have also said it's improved their communication with family and friends!   When I talk to my young sons, I need to keep m

 
 
 
Transparency builds trust

I saw a letter from a school superintendent that said, "I visited a number of schools last week."  How would you interpret that? 5 schools? 10? I assumed they visited 2 schools and were hoping I would

 
 
 
Priority #1 is being understood

I talk a lot about reducing text because overcommunication is a huge problem. I have thousands of real examples where I cut text by 50-80% without impacting content or tone.  But, sometimes using more

 
 
 

Comments

bottom of page